Search engine are most widely used things these days in the world of
internet. Whether it is about finding a answer to any simple question or searching
for a digital website to buy something online without search engine searching
nothing is possible. Website owners are often worried that how they can get
their website listed in first page of search engines so that their online users
scroll up ending to their website and brings in right rate of conversion. To
this SEO can help. When you wish to learn all those skills which can help your
promote your website online to rank well on search engines you may get a search
engine optimization course from a digital marketing agency.
SEO include right promotions on various link building sites,
search engines, social media, emails platform etc. such that information about
your company and your website lies on several platforms of internet so that your
users may know about you.
Search engine optimization is not that easy as it sounds but with
right skills one can easily involve these effective techniques on its websites.
Definitely a site must be based on the relevant users but with this it must
also be optimized well for search engines otherwise targeting right users can
get a little difficult. SEO can be easy for desktop application but a little difficult
for mobile end users but because users now generally prefer using websites on
mobile platforms it becomes quite essential for website owners to include SEO
for desktop and mobile search engines.
However SEO techniques are quite similar for both Desktop and
Mobile search engines but still there is a little difference between the two
and thus website owner must know whom to target. Here is a difference between mobile SEO and desktop SEO:
- Meta description – Meta description is a brief description of websites that is provided for the search engines crawlers to entail it about the website. Meta description needs to include keywords and thus need to be detailed but mobile screens are smaller and thus the Meta description for mobile users must be small and specific and precise.
- Bounce rates – While relevancy of websites is calculated by the bounce rate of users it is hard to compare the relevancy of website with the time users are spending on its website. Surely because websites appears to clear and wide on desktop people may use it for a longer time than those websites appearing small on mobile devices and thus the bounce rate ratio for the desktop applications and mobile applications may differ a lot. The bounce rate of desktop is less and mobile is high.
- Content – Content is king and thus must be rightly included. Content included on web sites for web browsers is large where else content included in mobile websites is small and precise because screens of mobiles are small.
- Purpose – Purpose of desktop oriented website is to be meaningful and convey almost everything about the company online and purpose of mobile websites is to provide precise detail about the company while on the go they users are using mobiles.
With these it is obvious that a SEO for website applications for
desktop and for mobile may differ a lot and thus it is important to understand
this different while including search engine techniques for both of them a
website that has been developed for mobile end users using an android app development software’s may be targeted to reach to online users in a different
way than those designed to be launched for web browsers.
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